Copywriting services
Call The Copy Desk when you need a hand with your:
Advertising
Whether you need an original concept for a single ad or a theme to carry through a variety of media, I can help. I'll craft engaging, memorable copy that raises awareness and generates response for your business, organization, product, service or idea.
B2B and B2C marketing
Need a brochure, fact sheet, white paper or other collateral to market your business, product or service to commercial clients or consumers? I'll provide copy that's rich in specifics and benefits to communicate your value proposition clearly and convincingly.
Brand identity-building
Establishing your business's or organization's unique identity in the marketplace and communicating what differentiates you from competitors is vital to your success. Stand out from the crowd with a memorable name, tagline, mission/vision statement or descriptor of your products and services.
Direct marketing
Use direct mail and e-mail to generate leads and follow up on inquiries, announce and sell products and services, keep in touch with customers, advocate for causes, raise funds and more. With targeted, professionally written sales letters and collateral, you'll enjoy greater response to your direct-marketing effort.
Media relations
Need a news release to announce a new product, service or change within your business? A case history or employee profile? A "how-to" or "tips and techniques" article? I'll write your story with accuracy, objectivity and credibility, conforming to accepted journalistic style and standards.
Technical communications
If you've ever attempted to assemble a piece of furniture or operate a new high-tech device, you know the value of concise, accurate and easy-to-follow instructions. You can increase customer satisfaction and employee productivity — and cut time answering questions and complaints — with clear, easy-to-understand assembly sheets, user guides, instruction manuals, and policy/procedures handbooks.
Web marketing
Someone once described a web site as a storefront on a dead-end street. The point? Unless potential customers know you're there, you'll be visited only by chance. And even then, your site must contain enough value that visitors will stay.
I can help you increase your web site's value as part of an integrated marketing program that generates visits and response through compelling content and techniques such as search engine optimization and online advertising.
And remember The Copy Desk should you need:
Copy reviews and revisions
Wondering why your advertising or marketing collateral isn't doing its job? Need to update a brochure, operations manual or employee handbook? I'll review your copy with a critical eye and ear and offer suggestions to make it clear, accurate, reader-friendly and persuasive.